BRAND MANAGEMENT

There are different methods used by business firms to promote brand awareness. Branding is an essential element of marketing strategy, used to create awareness of the company and its products. Advertisement is the common method used by firms to popularize itself in the market. Different brand awareness tactics used by business entities include among others outdoor billboards, company websites, wall posters, media awareness, special events and use of banners. In addition to ads, there are other methods of building brand awareness; these include any forms that expose clients to the company and its products, consequently building brand identity through repeated referrals, direct marketing, extensive distribution, branded employees’ uniforms, company vehicles and building

Media awareness

Media campaigns are the most common and powerful marketing promotion and brand awareness method. This entails the use of local radio and television stations, newspapers and magazines..

The Different Types Of Social Media Platforms To Serve Ads:
Social networking (Facebook, LinkedIn, Google+).
Microblogging (Twitter, Tumblr).
Photo sharing (Instagram, Snapchat, Pinterest).
Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Special events

The business is strategically located (near private schools) within its potential target clients; parents and children. The owner of the Piccolo boutique business can collaborate with schools and organize several special events which will enable the company to meet with target customers. The events will provide an opportunity to interact positively with potential clients and this will promote business name of the Piccolo boutique and its products. Organizing such an event three to four times in year will create brand recognition in the school community. Road show events within the city can be used to popularize Piccolo boutique and its product among city residents.

Outdoor billboards

Outdoor billboards are powerful tool used to build brand awareness among the population. These are large poster signs mounted along highways and entry points targeting commuters and residents. This tool is popularly used to reinforce other marketing campaigns undertaken by business entity. However, the challenge lies on how to come up with an appealing billboard for potential clients and the position of the billboards. The owner of Piccolo boutique should mount appealing billboards at major entry points into the city to target over 500, 000 population. Other billboards should be placed near three private schools located close to the boutique business..

Use of branded benches

The use of benches is popular outdoor marketing tool commonly used in the cities with high walking traffic. Small pictures accompanied by short messages about business entity and products will be provided on benches together with contacts.

Direct marketing, Internet and social media marketing

Direct marketing is commonly used by business firms to build brand awareness and sell products at the same time. Piccolo boutique firm should employ direct sales representative for purposes of marketing and selling company products and services Internet has become the major source of information in the current age. The use of social network has grown and could provide the best avenue for the company to build its brand beyond the city of location. The firm should come up with an appealing websites branded with its products, contacts and prices.